Successful Travel Activated launches share common communication patterns.
Key Messages
- Lead with savings: Members care about their wallet first
- Connect to purpose: Booking supports the organisation
- Keep it simple: One link, clear benefit
Timing
- Pre-event emails: 3-4 weeks before major events
- Confirmation messages: Include travel link in event confirmations
- Newsletter features: Regular reminders in member communications
Channels That Work
- Email campaigns (highest conversion)
- Event registration pages
- Member portal integration
- Social media (awareness)
Example Messaging
"Travelling for [Event Name]? Book through our travel portal and save up to 15% on hotels—plus every booking supports [Organisation]."